York’s Knowledge Mobilization Unit has been actively building capacity for social media as a tool for research dissemination and engagement. In 2012, we published a book chapter that presented some social media tools and how they can be used in research and knowledge mobilization. Last year we also provided a variety of social media workshops including on overview of social media, a 2.5 hour twitter for learning and research workshop, a wordpress workshop as well as a workshop on building a social media strategy.
- Resourcing – who does this and how do you pay for it?> Make it someone’s job and ensure research grant budgets have line items for social media including for purchasing pro accounts (an eligible expense on many granting programs)
- Risks – do you need policies to manage risk created by social media?> Social media is just another channel… have policies to manage risk and ensure that social media use is anticipated in those policies
- Role of corporate communications?> A great ally so long as they serve for more than brand stewardship
- Volume – how to manage the volume when you already can’t get through all your e mail?> See resourcing and make it someone’s job for the research office or the research program.