{"id":12276,"date":"2013-02-03T00:00:44","date_gmt":"2013-02-03T05:00:44","guid":{"rendered":"http:\/\/researchimpact.ydsinc.ca\/tweeting-is-believing-understanding-microblog-credibility-perceptions\/"},"modified":"2025-05-02T11:20:40","modified_gmt":"2025-05-02T15:20:40","slug":"tweeting-is-believing-understanding-microblog-credibility-perceptions","status":"publish","type":"post","link":"https:\/\/researchimpact.ca\/fr\/archive\/tweeting-is-believing-understanding-microblog-credibility-perceptions\/","title":{"rendered":"Tweeting is Believing? Understanding Microblog Credibility Perceptions"},"content":{"rendered":"

Ringel Morris, M., Counts, S., Roseway, A., Hoff, A., Schwarz. (2012). Tweeting is believing? Understanding microblog credibility perception. CSCW<\/em>. Seattle, Washington, USA. http:\/\/www.social4retail.com\/uploads\/1\/0\/9\/8\/10981970\/_________tweet_credibility_study.pdf<\/a>
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\nAbstract<\/strong>
\nTwitter is now used to distribute substantive<\/em> content<\/em>, such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments than when consuming content from direct social network connections. We present survey results regarding users’ perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment and those currently revealed by search engines. We then conducted two experiments in which we systematically manipulated several features of tweets to assess their impact on credibility ratings. We show that users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments. Based on these findings, we discuss strategies that tweet authors can use to enhance their credibility with readers (and strategies astute readers should be aware of!). We propose design improvements for displaying social search results to better convey credibility<\/em>.<\/p>\n

This paper arose from work presented at\u00a0CSCW 2012,<\/a> the 2012 ACM Conference on Computer-Supported Cooperative Work.<\/span> It is a collaboration between Microsoft researchers and researchers at Carnegie Mellon University. It seeks to ask how people who use Twitter determine credibility. This is important in a growing \u00ab\u00a0twittersphere\u00a0\u00bb and is important for knowledge brokers as we engage social media tools in our practice. As brokers move into Twitter, this paper can help address important questions:<\/p>\n