{"id":12566,"date":"2009-08-19T10:00:13","date_gmt":"2009-08-19T14:00:13","guid":{"rendered":"http:\/\/researchimpact.ydsinc.ca\/cage-match-tapscott-vs-weinberg\/"},"modified":"2021-11-23T09:53:16","modified_gmt":"2021-11-23T14:53:16","slug":"cage-match-tapscott-vs-weinberg","status":"publish","type":"post","link":"https:\/\/researchimpact.ca\/fr\/archive\/cage-match-tapscott-vs-weinberg\/","title":{"rendered":"Cage Match: Tapscott vs. Weinberg (I\u2019ll take them both, and the margarita\u2026)"},"content":{"rendered":"<p style=\"text-align:left;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-819 aligncenter\" title=\"Grown Up Digital and The New Community Rules\" src=\"http:\/\/researchimpact.files.wordpress.com\/2009\/08\/books.png\" alt=\"Grown Up Digital and The New Community Rules\" width=\"386\" height=\"250\" \/><\/p>\n<p>I just finished two books that have received a lot of press of late &#8211; Dan Tapscott\u2019s \u201cGrown Up Digital\u201d and \u201cThe New Community Rules: Marketing on the Social Web\u201d by Tamar Weinberg.\u00a0 \u00ab\u00a0Grown Up Digital\u201d is an exploration of the Net Generation (31 years old and younger) who grew up in the digital age while \u201cThe New Community Rules\u201d explores the social media tools those NetGeners use and how they can be applied to marketing your business.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-821\" style=\"margin:5px;\" title=\"Tamar Weinberg\" src=\"http:\/\/researchimpact.files.wordpress.com\/2009\/08\/tamarweinbergweirdness.jpg\" alt=\"Tamar Weinberg\" width=\"145\" height=\"186\" \/>Let me say off the top that I enjoyed both books but for different reasons.\u00a0 \u201cNew Community\u201d gives detailed descriptions of social media tools including blogging, microblogging, social networking sites, social bookmarking, social news, new media (videos and photography) and informational social media such as wikis \u2013 and check the end of each chapter for the chapter summaries and a snapshot of key messages.\u00a0 Each chapter explores a different aspect of social media with leading product offerings and case studies of how businesses have used each tool for marketing purposes.\u00a0 \u201cGrown Up\u201d explores how NetGeners different from previous generations in education, work, consumerism, family, democracy and civic engagement.\u00a0 Of note are the eight NetGen norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed and innovation.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-822\" style=\"margin:5px;\" title=\"Scott Tapscott\" src=\"http:\/\/researchimpact.files.wordpress.com\/2009\/08\/tapscott.jpg\" alt=\"Tapscott\" width=\"119\" height=\"179\" \/>If you want to learn how to maximize your use of (and maybe return on investment in) social media you should read \u201cNew Community\u201d but if you want to learn how to work or live with someone under 31 (and a lot of people over 31 as well) then you should read \u201cGrown Up\u201d.\u00a0 Face it, you should read them both.<br \/>\nResearchImpact has been blogging for over 1 year and on twitter since May 2009.\u00a0 We have launched some knowledge mobilization videos and have more in production but I found the advice from Tamar Weinberg particularly useful, especially the chapter on blogging which has some great tips for new and experienced bloggers.\u00a0 But working with ResearchImpact and the rest of the Office of Research Services at York University (<a href=\"http:\/\/www.research.yorku.ca\/\"><\/a><a href=\"http:\/\/www.yorku.ca\/research\/\">www.yorku.ca\/research<\/a>) I work with a lovely and diverse group of staff from 20 to 62 years old.\u00a0 The description of the Net Generation in \u201cGrown Up\u201d helps me manage the different work and life experiences that all staff bring to their jobs.<br \/>\nHowever, the comparisons need not stop at these books.\u00a0 Both Tamar Weinberg (<a href=\"http:\/\/twitter.com\/tamar\">@tamar<\/a>) and Don Tapscott (<a href=\"http:\/\/twitter.com\/dtapscott\">@dtapscott<\/a>) are on Twitter and have 8672 and 8167 followers respectively (as of August 16, 2009) although Tamar has posted 3100 tweets to Don\u2019s 858.\u00a0 Both also have social media sites connected to their work.\u00a0 Tamar can be found at <a href=\"http:\/\/www.techipedia.com\/\">www.techipedia.com<\/a> and Don Tapscott\u2019s site for his book is <a href=\"http:\/\/www.grownupdigital.com\/\">www.grownupdigital.com<\/a>.\u00a0 Both of these sites dig into their subject matter in different ways allowing the consumer to contribute and in Tapscott\u2019s words become the <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-820 alignright\" style=\"margin:5px;\" title=\"Margarita\" src=\"http:\/\/researchimpact.files.wordpress.com\/2009\/08\/338635_margarita.jpg\" alt=\"Margarita\" width=\"92\" height=\"123\" \/>prosumer.<br \/>\nIf I were to be stranded on a desert island which book would I want?\u00a0 If I had access to the internet I would want the \u201chow to\u201d information provided in \u201cNew Community Rules\u201d but if I were trapped on a desert island with internet access and people under 31 I would want \u201cGrown Up Digital\u201d\u2026.of course if I were trapped on a desert island with internet access I\u2019d just swim up to the pool bar of the resort and order another margarita because why else would I be on a desert island in the first place?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just finished two books that have received a lot of press of late &#8211; Dan Tapscott\u2019s \u201cGrown Up Digital\u201d and \u201cThe New Community Rules: Marketing on the Social Web\u201d by Tamar Weinberg.\u00a0 \u00ab\u00a0Grown Up Digital\u201d is an exploration of the Net Generation (31 years old and younger) who grew up in the digital age [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/researchimpact.ca\/fr\/archive\/cage-match-tapscott-vs-weinberg\/\">Lire la suite\u2026<span class=\"screen-reader-text\"> from Cage Match: Tapscott vs. Weinberg (I\u2019ll take them both, and the margarita\u2026)<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2386],"tags":[2077,1534,1699],"class_list":["post-12566","post","type-post","status-publish","format-standard","hentry","category-archive","tag-book-reviews-fr-2","tag-social-media-fr-2","tag-twitter-fr-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cage Match: Tapscott vs. Weinberg (I\u2019ll take them both, and the margarita\u2026) - Research Impact Canada<\/title>\n<meta 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