On February 17, 2021 University of Regina hosted a webinar that was targeted to faculty, instructors, staff and students currently or hoping to do community-based research. A presentation introducing the basics of Knowledge Mobilization (KMb) followed by a panel of senior academics, with successful research careers, shared their strategies for effective KMb and spoke about how to make non-traditional outputs and efforts “count” when it comes time for tenure and promotion. Together with their community partners, they provided the audience with ideas about how to make KMb plans more than a section on a grant application.